Hi, I’m Bill.

Growing up, I often felt like an outsider. Being a gay kid in a small town was isolating, but it fueled my imagination and creativity from an early age. Art, design, and creative expression provided me with the voice I needed and became my true calling.

In school, I thrived in art and developed a strong interest in marketing. I believed that success lay in studying business while keeping art on the sidelines. However, once I discovered graphic design and branding—where art and marketing intersect—I was completely captivated!

Now, after over 20 years as an artist, graphic designer, and creative director in New York City, I’ve contributed to a diverse range of industries, including entertainment, fashion, hospitality, healthcare, politics, real estate, retail, and more.

With my extensive experience and unwavering passion for my work, I now focus on inspiring new designers through mentoring, managing, and leading. Being both a coach and an active member of a creative team is where I truly thrive!